Press-conference, dedicated to the launch of the new creative concept Easy! and to the widening Vestel Product line in Russia was held at a popular restaurant Carré Blanc in Moscow.
Representatives of the leading Russian Media such as Gala, Glamour, XXL, Parents, newspapers Metro, News World, Your Day, and specialized Media - Consumers' compass, Computerra, Dom & Interior, Stereo&Video were present at the event.
Guests of the event had a chance to dive into the atmosphere of easiness and airiness and taste the best dishes of French cuisine. The event participants could feel how easy and pleasant can the household duties be with Vestel during the creative products presentation.
New refrigerators, washing machines, kitchen stoves and LCD TVs were introduced to the guests. All the household appliances were placed on special moving platforms that allowed rearranging them easily. In the middle of the event the refrigerators, washing machines and stoves were opened and beautiful butterflies flew out. Some of the guests happily took the butterflies home as a symbol of Vestel new creative concept.
Turan Erdogan, CEO of Vestel Foreign Trade and Yuksel Ozkan, Deputy General Manager of Sales and Marketing spoke about the latest trends and answered journalists' questions at the press-conference.
Vanguard PR provides informational services to Vestel in Russia.
------------------------------------------------------------------------------------------
The Vestel Company was founded in 1984 and nowadays comprises 24 companies, concerned with production, development and implementation of new technologies and also with marketing and sales of household appliances and electronics. The equipment manufactured at the Vestel plants is available in 110 countries.
Among Vestel partners and clients the following groups may be distinguished: Japanese (Toshiba, Panasonic, Hitachi, JVC, Mitsubishi, Teac, Akai, Funai, and Sanyo), Korean (Daewoo, Hyundai), European (Candy, Electrolux, Vestfrost, Thomson, Gorenje) and American (Whirpool, GE, Frigidaire).